Virtual "Factory Livestreams" Exposed for Misleading Marketing in Chinese Manufacturing

On popular short-video and e-commerce platforms, a rising number of so-called "factory livestreams" use slogans like "direct from factory" and "source delivery" to attract consumers. However, many of these broadcasts are carefully staged, often featuring backgrounds that are virtual or created with green screens and AI, rather than showing actual factory settings. Through props like conveyor belts and specific backdrops, these streams simulate a busy factory scene but are often conducted in small rooms designed to look like manufacturing spaces.

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These livestreams commonly use enticing phrases such as "no middleman fees" to imply lower prices and factory-direct value, fostering the perception of cost savings and authenticity. While this tactic can be effective in prompting quick purchases, many of these “factory” scenes are constructed for appearances rather than genuinely sourced from the product's origin.

For procurement and supplier management service providers, like our company, these industry trends underscore the importance of transparency and integrity in sourcing. Service providers in this space play a key role in bridging global demand with verified, trusted manufacturers, ensuring that consumers and businesses alike receive quality goods directly from legitimate production lines. By adhering to rigorous supplier standards and on-the-ground verification, procurement experts help navigate the complexities of the manufacturing landscape and mitigate risks in supply chain management, offering a more reliable alternative to misleading online practices.

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Want to learn more about how to professionally source products from China, don't worry our experts at Weiyu Global got you covered to find the right suppliers or supply chain solution in China.